This project marked one of my first commercial collaborations, where I was commissioned by Jon Vio and the team at Extra to develop visual concepts designed to sync seamlessly with the audio of their podcast ‘Deepdive’ within the Extra app.
The podcast aimed to educate consumers about the US credit system. This project presented an interesting challenge, as it did not involve any specific narratives. The objective was to create an adaptable system of visuals that aligned with the brand's art direction and integrated effortlessly into the app's interface.
Commercial
2022
Given the brand's goal of positioning itself as a trusted authority in the finance space,
I focused on developing concepts that focused soft and relaxing visuals. The aim was to reflect the brand’s promise of offering a stress-free lifestyle, mitigating financial worries, and creating a sense of calm and trust for its users.
A key technical challenge of the project was ensuring adaptability and scalability. Using Cinema 4D, I designed a dynamic system that allowed the client to easily swap out audio tracks, enabling the animations to adjust in real-time to the new inputs