I was commissioned to make this short piece by CACTUS Studio as a part of the promotional campaign for the Light Blue Summer Vibes Perfumes for Dolce and Gabbana. It didn’t entail much of a narrative but rather a series of visuals that encapsulated the overall essence and vibe of the Summer Sea.
2024 Commercial
The film opens with a slow-motion splash against a clear blue sky, transitioning smoothly into a scene where the perfume bottles interact with the splash, highlighting their elegance. Both sequences are shot in slow motion to amplify luxury and sophistication. It ends with a medium shot of the bottles, showcasing the unique majolica-inspired print, before fading into the iconic Dolce & Gabbana logo.
The main challenge was capturing the essence of the 'Light Blue Summer Vibes' line while aligning with the campaign’s art direction. The photography served as a reference for lighting and style. Initially, I considered adding ingredients, but they distracted from the product. Shifting focus to dynamic water splashes allowed the bottles to take center stage. Through minimalist elements and slow-motion edits, I attempted to capture the freshness, elegance, and luxury that define Dolce & Gabbana's fragrance collection.