I was commissioned by Geneza to explore a series of motion concepts for Intelligra’s core brand identity. The primary challenge was to visually convey transparency and simplicity, two of the brand’s core principles, while ensuring a seamless alignment with it’s overall visual identity.
2022 Commercial
Recognizing transparency as one of the brand’s foundational values, the design process focused on developing simple, highly visible motion visuals that seamlessly aligned with Intelligra’s identity.
The goal was to create a clean and structured motion system that conveys trust, accessibility, and clarity, reinforcing Intelligra’s role as a reliable financial enabler. To visually enhance this sense of transparency, I incorporated colorful glass shaders, utilizing light, depth, and subtle reflections to create a feeling of openness and fluidity.